Clinically Proven to outperform Petroleum Jelly
when it came to providing more softness, brightness, firmness and luminosity
Here's your multipurpose, 7-in-1, go-to Ayurvedic moisturizer!


Can be used on dry skin anywhere, even on the face in extremely dry conditions without fearing breakouts or clogging of pores! It helps make the skin appear less 'leathery', 'crepey' or 'wrinkle-y'. It hydrates, moisturizes and juices up the appearance of the skin!
Intense moisturization along with a pleasant non-sticky texture that will not leave your hands uncomfortably greasy or cracking dry!
Transforms the driest feet in as little as just one use! Splendid results on repeated use! Look at the image on the side-->
Transforms the driest feet in as little as just one use! Splendid results on repeated use! Look at the image below-->



Intensely moisturizes and softens chapped lips and makes them look and feel plumper
Soothes extremely dry, scaly skin and gives a rich moisturizing and nourishing sensation that’s unlike an oil or a cream!
Can be used on dry elbows, corners of the mouth, fingers, knees, ankles etc. to treat dryness
Non-sticky texture helps create the most friendly barrier on skin all over the body that moisturizes and soothes as well as protects the moisture from evaporating.



This is a great question to answer, but for that, let’s understand what petroleum jelly is really made of and how it works.
What is Petroleum Jelly or Petrolatum?

As the name suggests, in 1859, workers operating the United States of America's first oil rigs noticed a paraffin-like material forming on rigs in the course of investigating malfunctions. Believing the substance hastened healing, the workers used the jelly on cuts and burns.
A Huffpost Article says:

EW. 😨
"People suffering from skin conditions like acne and rosacea should stay away from petroleum jelly altogether, since such thick emollients can aggravate those conditions...”
How Petroleum Jelly works:
✔ Occlusion (Barrier Forming)
× Humectant (Hydrating)
× Emollient (Moisturizing)

Does it have its own moisturizing property?
× No
Does it Nourish the skin?
× No
What does Petroleum Jelly do, then:

Does NOT brighten skin
Clinically proven to illuminate skin
Does NOT provide skin firmness
Clinically proven to firm the skin
Only occlusive action
Acts as an occlusive + moisturizes + firms + brightens skin
Does not absorb well, clogs pores, leads to breakouts
Absorbs well, does not clog pores or cause breakouts, in fact, enables the skin to look clearer
Derived from Crude oil/petrochemical; toxic chemicals (PAHC)linked to cancer (EWG) if not refined
Made only with the pure GOODNESS of NATURE! Enriched with Natural Oils and Ayurvedic Herbs
Does not nurture skin
Potent formula loaded with nourishing ingredients including 3 traditional, ancient Ayurvedic oils – Brightening Eladi Oil, Clarifying Dwiharidradi Oil and Soothing Jyatyadi Oil
Made with 4 chemical ingredients
Made with 50 all-natural herbs and spices
David Suzuki Foundation includes petrolatum on its Dirty Dozen list of cosmetic ingredients.
“A petroleum product, petrolatum can be contaminated with polycyclic aromatic hydrocarbons (PAHs). Studies suggest that exposure to PAHs — including skin contact over extended periods of time — is associated with cancer. On this basis, the European Union classifies petrolatum a carcinogen ii and restricts its use in cosmetics. PAHs in petrolatum can also cause skin irritation and allergies."
Common petroleum jelly... operates simply on the basis of blocking exposure – that's it! It has NO ADDED value and no natural herbal ingredients to boost its nutrition profile!
Whereas iYURA’s natural jelly not only does that but also has such powerful nourishing ingredients that also provide a multitude of benefits to your skin.
Get RID of ‘Petroleum’ Jelly made of Petrolatum – today!
Try Natural Jelly instead to moisturize, firm and build a natural barrier to
prevent evaporation of moisture and nurture the skin with good ingredients!



This Clinically Proven and Dermatologically Tested unique all-natural Jelly has also been approved by expert Ayurvedic Practitioners based out of the USA, who have said:
"...The texture is soft, but not greasy, and it was very easy for me to massage the Cleanalyn Tulsi onto my body. I immediately noticed smoother skin and felt more relaxed. I woke up feeling very refreshed and my skin stayed hydrated through the night. My hands and nails are always dry and this increased the moisture to my nail bed and helped restore my dry cuticles. I was very happy to see how easily it absorbed into my hands and nails and did not feel that I needed to wipe off any excess jelly. It is amazing to see so many ingredients which are used as Ayurvedic ointments - all in one product!"
"...My feet get pretty dry here in Albuquerque, so I tried the jelly for extra-dry skin on my hands and heels, and it is amazing! It's so great that the team achieved this consistency without any petroleum. I love it!"